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PART 1 – Taking the Plunge
Revenue management isn't a new concept. We’ve all experienced fluctuating airline ticket prices based on a myriad of factors, including...
globaltouchit
Oct 25, 20242 min read
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PART 2 – Navigating The Journey
Having taken the plunge into revenue management—see The Revenue Journey Part #1: Taking the Plunge—it's time to chart your course through...
globaltouchit
Oct 25, 20242 min read
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PART 3 – Fundamentals
The cornerstone of any successful revenue management journey lies in establishing a strong organizational foundation with the right team...
globaltouchit
Oct 25, 20243 min read
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PART 4 – Choosing Infrastructure
With your revenue team in place, it’s time to focus on the distribution infrastructure of your property. Successfully selling a product...
globaltouchit
Oct 25, 20243 min read
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PART 5 – Processes
Creating a Revenue Management Culture at your property requires significant effort from the revenue team, as outlined in Revenue Journey...
globaltouchit
Oct 25, 20243 min read
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PART 6 – Forecast
An accurate forecast is the cornerstone of effective revenue management decision-making. Without a reliable forecast, it becomes...
globaltouchit
Oct 25, 20243 min read
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PART 7 – Pricing
Once you've prepared your forecast, it’s time to put it into action. The forecast serves as the foundation for two crucial aspects of...
globaltouchit
Oct 25, 20244 min read
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PART 8 – Complete Revenue Management
In the previous article of the Revenue Journey, I discussed pricing strategies and their role in complete revenue management. While...
globaltouchit
Oct 25, 20244 min read
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PART 9 – Revenue Management Systems
As we advance in the Revenue Journey, the focus shifts towards enhancing all elements of revenue management through technology. Imagine...
globaltouchit
Oct 25, 20243 min read
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PART 10 – Still Not Convinced?
Revenue Management can be defined as selling the right room, to the right customer, at the right moment, for the right price, via the...
globaltouchit
Oct 25, 20243 min read
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