Discover Endless Possibilities in
Maximising Your Hotels Profit
In the realm of hospitality, TrevPAR World Group Holdings stands out as a distinguished hotel commercial management and data analytics firm founded in 2016 by the innovative entrepreneur Derek Martin.
Specialising in data-centric total revenue management and scalable distribution technologies for the hospitality sector, TrevPAR World Group has garnered numerous global accolades for its exceptional services.
Through strategic partnerships with various international entities, the TrevPAR World Group provides holistic solutions for commercial preparedness. These offerings encompass total revenue management, channel management, global distribution platform connectivity, central reservations, integrated marketing, and brand development services.
TrevPAR World Group Holdings is dedicated to enhancing hotel profitability by deploying unique data-driven strategies that empower owners and operators to monitor, adjust, and enhance performance metrics across their establishments, both in the short and long run.
Leveraging data-driven methodologies, TrevPAR World Group aims to boost profits and optimise operations for a multitude of hospitality enterprises. Currently overseeing more than 10 000 rooms daily in 58 cities spanning 10 countries, their services cater to a diverse array of accommodation types, ranging from guest houses and bed & breakfasts to local and internationally recognized hotel brands and chains. The primary focus remains on harnessing data insights to drive profitability and ensure the prosperity of their clientele.
Their clientele comprises a varied portfolio, from large international corporate brands to local independent hotels and lodges. With a proven history and deep expertise in the hospitality sector, TrevPAR World Group is committed to fostering success and maximising profitability for their broad spectrum of clients.
Total Revenue Management
Total Revenue Management in the hospitality industry refers to the strategic approach that focuses on optimising revenue by considering and coordinating all revenue streams and their impact on overall profitability. It involves analysing and managing revenue generation activities across various departments and services within a hotel, such as rooms, food and beverage, spa and wellness facilities, conferences and banquets, and other ancillary services.
The process of Total Revenue Management includes forecasting demand, setting prices, managing sales and distribution channels, optimising inventory and capacity utilization, and implementing revenue-generating strategies. It also involves evaluating market conditions, competitor analysis, customer segmentation, and utilizing data and analytics to inform decision-making.
A key aspect of Total Revenue Management is the consideration of Total Revenue per Available Room (TrevPAR), which takes into account revenue generated not only from room sales but also from additional sources like food and beverage, spa services, and events. By incorporating TrevPAR, hotels gain a comprehensive understanding of their financial performance and can make informed decisions to maximise overall revenue.
Implementing Total Revenue Management techniques enables hotels to achieve a better balance between occupancy and average room rate, increase Revenue per Available Room (RevPAR), optimise revenue margins, and enhance the hotel's financial performance. It goes beyond traditional revenue management practices that solely focus on room rates and availability.
Total Revenue Management also involves personalized pricing strategies, customer segmentation, data analysis, and forecasting to effectively manage revenue from all possible sources. By optimising revenue from not just room sales but also other revenue-generating areas, like dining outlets and loyalty programs, hotels can further enhance their financial performance.
Total Revenue Management within the hospitality industry is a comprehensive approach that encompasses all revenue streams and prioritizes overall profitability. It involves analyzing and coordinating revenue generation across various departments, considering TrevPAR, and employing strategies such as personalized pricing and customer segmentation to maximize revenue. By implementing Total Revenue Management effectively, hotels can achieve financial success and provide an enhanced experience for their guests.
Our Global Footprint
With a wealth of expertise in the hospitality industry spanning over 6 decades, theTrevPAR World Group team is undoubtedly one of the most knowledgeable revenue management groups out there.
With offices located in Johannesburg and Cape Town in South Africa, Amsterdam in the Netherlands, Dublin in Ireland, and Sydney in Australia, showcasing a truly global approach to sharing knowledge.
By tapping into international trends from diverse markets, we are able to implement strategies that result in higher revenues and increased profits.
Our Awards
Meet Our Founder
Meet Derek Martin, the visionary founder of TrevPAR World Group Holdings with over 19 years of extensive hospitality experience. Throughout his illustrious career, Derek has collaborated with renowned brands such as Pan Pacific Hotel Group, Carlson Rezidor, Leading Hotels of the World, and IHG.
At the helm of TrevPAR World Group Holdings, Derek's primary focus has been leveraging data-driven strategies to optimize profits for the hospitality sector. Managing a diverse portfolio of over 10,000 rooms in 58 cities across 10 countries, TrevPAR World Group specializes in empowering guest houses, bed & breakfasts, and local as well as international branded hotels to reach their full profit potential.
Armed with a Bachelor of Commerce degree in Hospitality Management from Stenden University,
Derek's passion for Revenue Management has been the cornerstone of his successful journey. His expertise has enabled him to assume senior roles in property-based and corporate Revenue Management with leading regional and international brands.
Motivated by a recognition of the talent gap in revenue and data analytics in Africa, Derek returned to South Africa to establish TrevPAR World Group. TrevPAR World Group is dedicated to Total Revenue Management, offering comprehensive services including daily commercial management, distribution services, revenue management, sales and marketing management, and social media solutions.
Beyond his entrepreneurial ventures, Derek actively contributes to the growth of the hospitality industry.
He plays a key role on the Stenden Advisory Board and has spearheaded initiatives such as the establishment of a Revenue School and a partnership with Stenden South Africa to introduce the continent's first Revenue Management degree program.
Currently headquartered in South Africa, Derek continues to shape the industry's future through his expertise, innovation, and unwavering commitment to excellence.
Benefits of Outsourcing
Outsourcing commercial services can provide companies with access to expertise, cost-effectiveness, data-driven insights, the ability to focus on core business activities, and scalability and flexibility. By partnering with a specialised firm like TrevPAR World Group, businesses can benefit from optimized revenue strategies while concentrating on their core operations and adapting to market dynamics effectively.
Outsourcing revenue management can offer several benefits to a company seeking to maximise its overall revenue-generating performance:
EXPERTISE AND EXPERIENCE:
By partnering with a seasoned professional like Derek Martin and his team at TrevPAR World Group, companies can tap into a wealth of expertise and experience in revenue management and commercial strategies. This can help businesses optimise pricing, forecast demand accurately, and identify revenue opportunities that they may have overlooked internally.
COST-EFFECTIVENESS:
Outsourcing commercial management eliminates the need for companies to hire and train in-house commercial management professionals, which can be costly and time-consuming. By engaging a specialised firm like TrevPAR World Group, companies can access top-tier commercial management services without the overhead costs of an internal department.
DATA-DRIVEN INSIGHTS:
Commercial management firms like TrevPAR World Group utilise data-driven processes to make informed decisions and recommendations. By leveraging advanced analytics and technology, they can provide companies with valuable insights into market trends, customer behaviour, and pricing strategies to drive revenue growth.
FOCUS ON CORE BUSINESS ACTIVITIES:
Outsourcing commercial management allows companies to focus on their core business activities, such as guest services, operations, and expansion efforts. By entrusting commercial management to experts like TrevPAR World Group, companies can free up internal resources and time to concentrate on areas that directly impact their business goals.
SCALABILITY AND FLEXIBILITY:
Commerical management needs can fluctuate based on seasonality, market conditions, and other factors. Outsourcing gives companies the flexibility to scale services up or down as needed, ensuring that they can adapt to changing business environments without the constraints of an in-house team.
