The process of removing a hotel from a larger hotel brand or franchise. This often happens when a hotel decides to operate independently, undergoes a rebranding, or terminates its franchise agreement with a hotel chain. 

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Key aspects of deflagging include:

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Rebranding:

The hotel may choose to establish itself under a new brand or operate as an independent entity.

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Operational Changes:

The hotel may need to modify operations, from guest services to management software, as it transitions from the chain's system to a new or custom system.

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Removal of Branding:

All visual elements, such as signage, uniforms, and marketing materials associated with the former brand, are replaced or removed.

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Changes in Standards:

The hotel may adjust its standards for quality, amenities, or pricing, which were previously dictated by the chain.