TrevPAR World Latest News List

The hospitality industry has undergone a significant transformation in recent years, driven by the rise of online travel agencies (OTAs) and direct online booking platforms. With travellers increasingly turning to websites like Booking.com, Expedia, and hotel brand portals to make reservations, a critical question arises: do hotel sales teams still hold value in this digital era? This article explores the evolving role of sales teams in hotels, considering the impact of online and OTA bookings, and argues that, despite technological shifts, sales teams remain essential for driving revenue, fostering relationships, and differentiating properties in a competitive market.

HOW PROPERTIES ARE HARNESSING DATA AND AI FOR TAILORED GUEST EXPERIENCES

March 2025 showcased a South African hotel industry navigating a complex landscape with resilience and opportunity. While national occupancy remained nearly flat, ADR and RevPAR gains signaled robust pricing confidence.

South Africa’s Government of National Unity (GNU), was formed in June 2024 as a result of the African National Congress’s (ANC) loss of its parliamentary majority. The GNU has brought together 11 political parties in a coalition aimed at fostering economic recovery and stability. While the GNU has sparked optimism for political co-operation, its internal challenges have created uncertainties that ripple across the economy, particularly impacting the hospitality industry and tourism-related businesses, which are critical to South Africa’s economic growth.

South Africa’s recent Value-Added Tax (VAT) increase, which saw a slight raising if the VAT rate from 15% to 15.5% in May 2025 and to 16% by April 2026, has sparked fierce debate, anger, and uncertainty. Political parties and analysts are sharply divided on its fallout: some warn of a crippling blow to an already strained economy, others see it as a necessary evil to shore up fiscal coffers. The impact on the country’s people—particularly the poor, who already grapple with a 32.9% unemployment rate and rising living costs—remains a key focus area, with fears of shrinking disposable incomes clashing against promises of expanded zero-rated essentials.

From logos and brochures to websites and social media campaigns, effective graphic design shapes how guests perceive and engage with a brand.

While rate parity once was a corner stone in the pricing strategies of hotels, the industry has shifted toward more dynamic pricing models that reflect current market realities and technological advancements.

The South African hotel industry in February 2025 showcased a promising trajectory, with national RevPAR rising 13.3%, driven by higher ADRs and slight occupancy gains.

The reservations department is much more than just a call center or administrative function. It plays a pivotal role in driving revenue, improving guest experience, and contributing to the overall success of the business

Despite AI's capabilities, the expertise of human revenue managers remains indispensable.
AI systems excel at processing data and identifying patterns, but they lack the nuanced understanding of market subtleties and the human elements of guest experience.

TrevPAR World, is thrilled to announce the addition of two talented Data Analyst interns to its team: Tafadzwa Chikerema and Roux Che Shidute, as well as the permanent employment of Jonty Bruggen as part of the Digital Team. Their arrival marks an exciting step in the company’s commitment to fostering emerging talent in data-driven innovation, revenue management and youth empowerment.

In today’s digital-driven world, we often see the term of “big-data”, “data driven insights” or simply "data” itself thrown around and added to conversation as a throw-away term or piece of industry jargon, with little to no understanding of what these terms mean, and just how much power there is in good quality data.

TrevPAR World, a global leader in innovative hospitality data and revenue management solutions, is thrilled to announce its recognition in Booking.com’s 2025 Traveller Review Awards achieving an impressive final score of 8.2 out of 10. This accolade, based on over 360 million verified customer reviews, highlights TrevPAR World’s commitment to delivering outstanding guest experiences and that drive business and brand growth

The report highlights trends at national, regional, and star-rating levels for January 2025 compared to January 2024.

Successful upselling isn't just about making a one-time sale; it’s about building relationships.

In the rapidly evolving hospitality industry, staying up-to-date with the latest trends is vital to ensure a steady flow of reservations.

As a means of driving continued success and growth for its clients, TrevPAR World Group Holdings has launched a new and improved TrevPAR Upsell offering, together with a refreshed and updated website

This used to be a much simpler topic back when people spent more time speaking to one another.

When looking at any hotel, regardless of size or market we always seem to focus on three main benchmarks – occupancy, average daily rate and RevPAR, with RevPAR being dubbed as king, but why?

Establishing a competitor set involves identifying and analysing businesses that are competing for the same customers...

What It Means for Hotels

TrevPAR World Group Holdings is proud to announce its recognition as the Revenue Management Company of the Year – South Africa

TrevPAR World Group Holdings, a distinguished hotel commercial management and data analytics firm, is pleased to announce the expansion of its team with the addition of several talented individuals.

TrevPAR World is thrilled to announce that it’s a winning entry at SiteMinder’s Partner of the Year Awards: 2023.

Dining being a fundamental and intimate aspect of life in every culture, customers are always looking for more than an excellent menu...

On Saturday, 9 March 2024, Station Hill Cricket Club concluded its campaign by winning the 120th installment of the Pineapple Cricket Tournament.