Derek Martin
17 Dec 2024
What It Means for Hotels
Hey there, travel enthusiasts and hotel owners! If you’re keeping an eye on Booking.com (and let’s be honest, who isn’t?), you’ll want to hear about their exciting new changes to the review scoring system. This is a big deal, especially if your hotel isn’t yet riding the wave of ReviewPro’s Global Review Index (GRI).
What’s the Big Idea?
So, here’s the scoop. For ages, ReviewPro’s GRI has been doing its thing, gathering guest feedback from all over and giving hotels a score that makes sense. The magic behind it? An algorithm that gives more weight to fresh reviews, meaning recent experiences are prioritized over older ones. This helps hotels get a score that truly reflects how they’re doing now, not what happened ages ago.
Booking.com seems to be catching on to this smart tactic. According to those in the know, like review guru Bruno Saragat, their new scoring system also leans heavily on recent reviews. By focusing on what recent guests are saying, Booking.com is aiming to provide a more accurate and lively snapshot of how each hotel is really performing.
A Score Boost for Everybody!
Now, here’s where it gets exciting. While we don’t have all the juicy details just yet, it looks like most hotels on Booking.com are about to see their scores take a nice little hike — and soon! That’s because the new algorithm will spotlight current feedback instead of letting those old reviews drag them down. This means if your hotel has been stepping up its game lately (think better service, training your staff, or making guests feel special), you might just find your hard work recognized with a shiny new score!
Why Should You Care?
For hotels already using GRI, this change feels like a smooth transition because the philosophies line up pretty well. If you’re someone who’s been relying heavily on long-term average scores, though, get ready for a shift! We might not yet know the exact formulas Booking.com will use, but trust me, those recent reviews are going to pack a punch. Check out what guests have been saying recently — it can give you a hint on how your hotel’s reputation might change.
Keeping It Real
One important thing to note: not every secret about this new scoring system has been spilled. Booking.com is keeping some of it under wraps to avoid any funny business. They want real feedback to drive improvements, not just strategies to game the system. It might feel a bit mysterious now, but trust that they’re working towards a fair experience for both travelers and hotel owners.
Over time, as we all get used to the new rules of the game, things will become clearer. And remember, your hotel’s reputation isn’t just based on one review platform. Keep tabs on it everywhere to really shine!
Wrapping It Up: A Fresh Perspective on Ratings
In a nutshell, Booking.com’s new review scoring system is all about embracing the idea that a hotel’s quality isn’t just a static number; it’s a lively representation that grows and changes! With this shift, they’re looking to highlight what’s happening right now, echoing the GRI’s values that have been in play for years. So, keep up the hard work, and let those recent guest experiences shine!