The Revenue Journey Part #6 – Forecast

Revenue Management – Forecast A good forecast is the most important part of any revenue management decision making process. Without an accurate forecast it is not possible to make accurate revenue driving decisions and may even result in damage to […]

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Industry Terms – The Letter A

AAA The highest rating given to bonds by bond-rating agencies. AAA bonds are thought to have almost no default risk. ADR – Average Daily Rate A measure of the average rate paid for rooms sold, calculated by dividing room revenue […]

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