Social Media

Understanding the Digital Marketing Data Nebula: Crafting Stellar Hotel Re-marketing Strategies with Real-Time Insights

In the digital age, the utilization of real-time data generated from hotel social media and Google platforms is of utmost importance. By harnessing this data, hotels can implement retargeting digital marketing campaigns with the primary objective of increasing the rate of direct bookings from their websites. The Significance of Real-Time Data Real-time data refers to […]

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The Relationship Between Social Media & Revenue Management

Social Media, a concept that we are all too familiar with, has evolved immensely over the last few years and it shows no sign of slowing down. With countless social network platforms available at our disposal, we’re able to connect and share information with the person sitting next to us whilst simultaneously engaging and collaborating

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