Market Research

September 2023 – SA Review – South African Occupancy down on 2019 despite higher room revenues achieved.

In September 2023, South African accommodations closed on an average occupancy of 64.60% which is 3.45% less than the occupancy of 68.1% achieved in 2019. The September 2023 occupancy grew from 60.30% in 2022 to 64.6% in 2023, despite the year-on-year growth the country wide occupancy is still below pre covid levels. The average rate […]

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August 2023 – SA Review – how is South Africa doing?

In August 2023, South Africa witnessed a remarkable growth in hotel performance, marking a significant 7.58% increase in occupancy compared to the previous year. What’s even more encouraging is that this growth in occupancy was accompanied by a noteworthy rise in the average daily rate, with an increase of R180.57 from 2022. The average rate

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July 2023 – SA Review – how is South Africa doing?

South African Accommodation Industry Shows Promising Growth in July 2023. July 2023 continued the growth trend when comparing to July 2022, based on the STR report South African Overview Report the combined accommodations occupancy for July was 60.3% which is a year-on-year increase of 7.45% when comparing to that of July 2022. This surge in

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Embracing the Trend of “More Than Just a Room” in Hospitality

In the rapidly evolving hospitality industry, staying up-to-date with the latest trends is vital to ensure a steady flow of reservations. One prominent trend is the growing desire among guests for experiences that go beyond simply staying in a hotel room. This article explores the concept of “More than just a Room” and how hotels

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Total Revenue Generation – Maximise Your Segmentation to Maximise Your Business

Within the hotel industry the topic of discussion has always been how do we maximize our room revenue each month as this also heavily impacts the total revenue your hotel is able to generate. We are now nearly halfway through 2023 and the demand for hotels has settled back to what it was before 2020.

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Sustainable Hospitality: get into the green scene

What is sustainable hospitality? It is the application of sustainable practices in hospitality and hotel operations in compliance with environmental, social and governance (ESG) principles. Many tourists, travelers and holiday makers in 2023 are now adding sustainability to their list of requirements when booking accommodation. Nowadays, many travelers are looking at what sustainability practices different establishments have in place before booking

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Loadshedding is here to stay – Should hotels start charging a load-shedding surcharge?

One currently hot topic is the ongoing loadshedding and the direct impact on the cost to run businesses and the economy as a whole. Hotels and hospitality businesses are also affected by this. Due to their size and the amenities they offer to guests, lodging establishments are even more affected by load shedding than consumers

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LOCKDOWNS, LOSSES AND LIVELIHOODS – THE DATA BEHIND THE DECIMATION

The Impact of Lockdown In times of such insecurity, it is a shame that nobody in our industry has that elusive crystal ball.  What we do have available is big data, and this data is invaluable in quantifying the impact this vast uncertainty has had on “normal” business trading for the South African hospitality sector.

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TOP 5 TACTICS TO POSITIVELY INFLUENCE YOUR HOTEL’S COVID19 RECOVERY

It’s challenging to manage any business in the unknown, and without a doubt, the last six to twelve months have been a very anxious and troubling period for the travel, tourism, and hospitality industry at large. When countries around the world start to progressively loosen lockdown and travel restrictions, the hospitality sector will start to cautiously reopen

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