Talent Review – Jerry V. Estrera – Cluster Director Of Revenue – Singapore

Talent Review – Jerry V. Estrera – Cluster Director Of Revenue - Singapore

What social media channels are you on and why have you selected them?

I am currently active in Facebook and Instagram to easily connect with family and friends.  For work related matters, I am connected to LinkedIn.

Join Jerry on LinkedIn Here 

Describe Revenue Management in one word;

Dynamic

In terms of Industry, what do you always stick by when looking at revenue growth?

I will always look at each segment (in all revenue streams) and play by its strengths.  From there, I ensure that I optimize where our strengths lie and find ways to improve on opportunity areas.

Where do you see Revenue Management in 5 years from now?

Revenue Management will become an integral part in every business organization. From a traditionally passive role, it will get to a stage where all revenue management professionals will have a key active role in achieving financial targets and KPIs in every business organization.

In your opinion what is more important in terms of Revenue Measurement – ADR, RevPAR or Occupancy?

Definitely RevPAR. However, in order to achieve that, it will have to be the right combination of Occupancy and ADR, depending on the market situation at any given time.

What are your thoughts on the current discussion to reduce OTA business? Do you agree or do you feel OTA’s are a needed entity within distribution?

We will definitely need OTAs today and in the future, as it is one of the distributions channels where it may have a better reach on an untapped audience.  What is important is to have a clear understanding of what each distribution channels strengths and challenges are, and ensure that it is properly managed.

In terms of Revenue Management and Revenue Growth, what do you think the most important aspect is to focus on?

Adaptability and Objectivity. Change is inevitable especially in the hospitality industry where it has been volatile during these uncertain times. It is the role of a revenue management professional to be knowledgeable, flexible, focused and ensure that the strategies implemented in order to steer the performance of the entire hotel towards its goals. Lastly, one must be dynamic enough to re-evaluate the strategies implemented, adapt to the change and act immediately.

Where would you like to be in your career in the next 5 years?

A senior role where I can help develop Revenue Management talents of the future revenue leaders.

Tell us an interesting fact about yourself that nobody would expect;

Although my weekdays are busy with work, I make it a point to enjoy and have fun on weekends. I love to play badminton and go theme parks – I really enjoy the rides!

Talent Review – Jerry V. Estrera – Cluster Director Of Revenue - Singapore

Who and Where is the best hotel you have ever stayed in?

It is more of places back home – like Camotes Island, Bantayan Island, Palawan and a lot more.  I don’t fancy much of luxury, but the basic stuff will do. What’s important for me is the experience of being able to discover something extraordinary from the destination, which makes the journey more interesting.

Aside from places back home, I greatly enjoyed the experience of staying in traditional Ryokans.

On closing, what bit of advice will you give all aspiring revenue managers?

Have an attitude to learn more – ask questions!. From there, use your knowledge and understanding to develop the right strategy to achieve your goal.  Whether you succeed or fail, always remember to continue to learn from it and strive hard to improve.

Talent Review – Jerry V. Estrera – Cluster Director Of Revenue - Singapore