Derek Martin

Derek Martin TrevPAR World

Derek Martin is the founder of TrevPAR World with over 10 years of hospitality experience across brands such as Pan Pacific Hotel Group, Carlson Rezidor, Leading Hotels of the World as well as IHG.

 Derek Martin, BCom, started his career in hospitality in 2006, and developed a passion for Revenue Management. Over the past 9 years, he held several senior property-based and corporate Revenue Management roles with regional and international brands, including one of Asia-Pacific’s leading hotel management companies.

In 2015 he moved to Asia-Pacific as Director of Revenue with one of the region’s leading hotel management companies. Having become aware of a talent shortfall in revenue and data analytics on the African continent, Derek returned to South Africa and founded TrevPAR World, a global consulting firm specializing in Total Revenue Management.

TrevPAR World is now 3 years old and does daily commercial management, revenue management, sales & marketing management and social media for over 70 hotels ranging from large international corporate brands to local independent hotels and lodges.

Derek Martin is a member of the Stenden Advisory Board, University of Johannesburg School of Tourism Board as well as the aha Hotels and Lodges Executive Board and currently is involved with hotel strategies and strategy development at the highest levels across a number of hotels on a daily basis.

Presently residing in South Africa, Derek holds a Bachelor of Commerce degree in Hospitality Management from Stenden University’s School of Hotel Management in South Africa. His passion for Revenue Management led to the establishment of a Revenue School and the development of the very first Revenue Management degree on the African continent, in partnership with Stenden South Africa.